SPIRIT NORTH
STRATEGIC
FRAMEWORK
PURPOSE AND CONTEXT
The new Spirit North Strategic Framework sets a bold, shared vision for the future—one grounded in joy, movement, and connection. Shaped by the voices of Indigenous youth, communities, Elders, educators, partners, and our team, it envisions and celebrates a future where all Indigenous youth experience the joy of sport and play, grow strong in their identities, and thrive in connection with community, culture, and the land.
Intentionally visionary, the Strategic Framework looks beyond individual programs or short-term outcomes to articulate the future we are collectively working toward. Rather than focusing on metrics, timelines, or resources, it sets direction and purpose, creating space for innovation, partnerships, and possibilities.
To move from vision to action, Spirit North uses a cascading approach to planning that connects long-term aspirations to day-to-day work:
Strategic Framework: Long-term vision and direction
Business Plan: Medium-term initiatives and projects
Operations Plan: Annual goals and key deliverables
As Spirit North’s north star, the Strategic Framework brings alignment to planning, decision-making, and daily operations. Guided by this shared vision, Spirit North will continue working in partnership with Indigenous Nations, communities, and partners to support Indigenous youth to lead active, connected, and thriving lives, now and for generations to come.
THE VISION
All Indigenous youth experience the joy of sport and play
Spirit North imagines a future where all Indigenous youth live active, healthy lives, celebrate their culture and identities, strengthen their communities, and pursue their dreams.
THE MISSION
We co-create sport and play opportunities for Indigenous youth centered on the land and in community
Programs are co‑created with communities and schools, emphasizing cultural context, outdoor and land-based activities, and opportunities for leadership development within their communities.
STRATEGIC PRIORITIES
Sport, play, and land-based programming
Engage and inspire Indigenous youth through culturally relevant, land-based programs, ensuring access to meaningful opportunities for sport and play.
Youth development and leadership
Create inclusive environments where all Indigenous youth can experience the joy of sport and play, build confidence, capacity, and social and cultural connections.
Community partnerships and co-creation
Continuously learn from and work with community partners to co-create programs that reflect each community's unique culture and needs.
Awareness and advocacy
Collaborate with youth and their communities to raise awareness about and advocate for the need for equitable access to sport and play for Indigenous youth.
Sustainable practices
Deliver stable programs, systems, diverse revenues3 and adequate resources to ensure the ability to sustain long-term relationships, programs, employees, and impacts.
